TY  - BOOK
AU  - 
AU  - Lowe,Robin
TI  - International marketing strategy: analysis, development, and implementation.
SN  - 9781844807635
AV  - HF1416.D69 
U1  - 658.8/48 20
PY  - 2008///
CY  - New York
PB  - South-Western
KW  - Export marketing
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references and index; Contents: An Introduction to international marketing -- The International trading environment -- Social and cultural considerations in international marketing -- International marketing research and opportunity analysis --
ER  -