International marketing strategy: analysis, development, and implementation. / Isobel Doole, and Robin Lowe. - 5th ed. - New York: South-Western, 2008. - xxiv, 461 p. : ill. ;

Includes bibliographical references and index.

Contents: An Introduction to international marketing -- The International trading environment -- Social and cultural considerations in international marketing -- International marketing research and opportunity analysis --

ISBN: 9781844807635 0415089859 (pbk.)

LCCN: 94020949

Subjects--Topical Terms:
Export marketing--Management.
Export marketing--Management--Case studies.

LC Class. No.: HF1416.D69

Dewey Class. No.: 658.8/48