TY  - BOOK
AU  - Levy,Michael
AU  - Weitz,Barton A.
TI  - Retailing management.
SN  - 9780073530024 (alk. paper)
AV  - HF5429.L48(8e) 
U1  - 658.8/7 22
PY  - 2012///
CY  - New York
PB  - McGraw-Hill/Irwin
KW  - Retail trade
KW  - Management
N1  - Includes bibliographical references and indexes; Contents: 1. The world of retailing: Introduction to the world of retailing -- Types of retailers -- Multichannel retailing -- Customer buying and behavior -- 2. Retailing strategies: Retail market strategies -- Financial strategies -- Retail locations -- Retail site location -- Human resource management -- Information systems and supply chain management -- Customer relationship management -- 3. Merchandise management: Managing the merchandise planning process -- Buying merchandise -- Retail pricing – Retail communication mix -- 4. Store management: managing the store -- Store layout, design, and visual merchandising -- Customer service --
ER  -