TY - BOOK AU - Thull,Jeff TI - Exceptional selling: how the best connect and win in high stakes sales. SN - 0470037288 (cloth) AV - HF5438.25.T52 U1 - 658.85 22 PY - 2006/// CY - Hoboken, New Jersey PB - John Wiley & Sons KW - Selling N1 - Includes index; Contents: 1. What we got here is a failure to communicate: The more you sweat, the less you sell -- Nobody buys a value proposition -- You've got to get your mind right -- 2. Taking it to the street: Earning the keys to the elevator -- Diagnosis trumps presentation every time -- Cutting through the smoke and mirrors -- It doesn't pay to surprise a corporation -- 3. Breaking away with exceptional credibility: Show me the money -- Connecting at the level of power and decision-- UR - http://www.loc.gov/catdir/toc/ecip069/2006007380.html UR - http://www.loc.gov/catdir/enhancements/fy0741/2006007380-b.html UR - http://www.loc.gov/catdir/enhancements/fy0741/2006007380-d.html ER -