Retailing. /
Patrick M. Dunne, Robert F. Lusch, James R. Carver.
- 8th ed.
- Mason, OH: South-Western Cengage Learning, 2014.
- xxxi, 683 pages : color illustrations ; 26 cm.
Includes bibliographical references and indexes.
Contents: 1. Introduction to retailing: Perspectives on retailing -- Retail strategic planning and operations management -- 2. The retail environment: Retails customers -- Evaluating the competition in retailing -- Managing the supply chain -- Legal and ethical behavior -- 3. Market selection and location analysis: Market selection and retail location analysis -- 4. Managing retail operations: Managing a retailer's finances -- Merchandise buying and handling -- Retail pricing -- Advertising and retails selling -- Stier layout and design -- 5. Retailing's future: Reforming retails strategy --