Dunne, Patrick M.

Retailing. / Patrick M. Dunne, Robert F. Lusch, James R. Carver. - 8th ed. - Mason, OH: South-Western Cengage Learning, 2014. - xxxi, 683 pages : color illustrations ; 26 cm.

Includes bibliographical references and indexes.

Contents: 1. Introduction to retailing: Perspectives on retailing -- Retail strategic planning and operations management -- 2. The retail environment: Retails customers -- Evaluating the competition in retailing -- Managing the supply chain -- Legal and ethical behavior -- 3. Market selection and location analysis: Market selection and retail location analysis -- 4. Managing retail operations: Managing a retailer's finances -- Merchandise buying and handling -- Retail pricing -- Advertising and retails selling -- Stier layout and design -- 5. Retailing's future: Reforming retails strategy --

9781285091136 1285091132

2012948792


Retail trade.

HF5429.R47(8e)

658.8/7