TY  - BOOK
AU  - 
AU  - 
TI  - Consumer behavior: an applied approach.
SN  - 0130895024
AV  - HF5415.33.U6.H36  
U1  - 658.8'342 dc21
PY  - 2001///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Consumer behavior
KW  - Consumer behavior -- United States
N1  - Includes bibliographical references and indexes; Contents: Introduction to consumer behavior -- Consumer research -- Segmentation, Targeting, and positioning -- Consumer perception -- Consumer learning and memory -- Consumer attitudes -- Motivation and emotion -- Personality, lifestyle, and self- concept -- Consumer decision making -- Communication -- Diffusion of innovations -- Group influence -- The family and generational cohorts -- Personal influence and word of mouth -- Social class -- Culture and microcultures --
ER  -