TY  - BOOK
TI  - Services marketing and organizational effectiveness : a collection of research publications.
SN  - 9988550510
AV  - HD9987.I47.A94 
PY  - 2005///
CY  - Accra
PB  - Sub-Saharan Publication
N1  - Includes bibliographical references; Contents: Marketing culture and performance in service firms -- Marketing effectiveness and customer retention in the service sector -- Marketing effectiveness and business performance  in the hotel industry -- Marketing culture and customer retention in the tourism industry -- Marketing effectiveness and customer retention in the airline industry -- Marketing culture and business performance in the airline industry -- Marketing culture and customer retention in the financial services industry -- Marketing effectiveness and business performance in the financial services industry
ER  -