TY  - BOOK
AU  - Levy,Michael
AU  - Weitz,Barton A.
AU  - Grewal,Dhruv
TI  - Retailing management.
SN  - 9781259060663
AV  - HF5429.L48(9e) 
U1  - 658.8/7 23
PY  - 2014///
CY  - New York
PB  - McGraw-Hill Education
KW  - Retail trade
KW  - Management
N1  - Includes bibliographical references and index; Contents: 1. The world of retailing: Introduction to the world of retailing -- Types of retailers -- Multichannel retailing -- Customer buying behavior -- 2. Retailing strategy: Retail market strategy -- Financial strategy -- Retail locations -- Retail site location -- Human resource management -- Information systems and supply chain management -- Customer relationship management -- 3. Merchandise management -- Managing the merchandise planning process buying merchandise -- retail pricing retail communication Mix -- Store management: Managing the store -- Store layout, design, and visual merchandising -- Customer service --
ER  -