Hoyer, Wayne D. <br/><br/>
Consumer behavior. / 
Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters. 
 - 6th ed. 
 - Australia;  Mason, OH :  South Western Cengage Learning,  2013. 
 - xix, (various paging). :  col. ill. ;  29 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>Contents: 1. An introduction to consumer behavior: Understanding  consumer behavior -- 2. The psychological core: Motivation, ability, and opportunity -- From exposure to comprehension -- Memory and knowledge -- Attitudes based on high effort -- Attitudes based on low effort -- 3. The process of making Decisions: Problem recognition and information search -- Judgment and decision making based on high effort -- Judgment and decision making based on low effort -- Post-decision processes -- 4. The consumer's culture: Social influences on consumer behavior -- Consumer diversity -- Household and social class influences -- Psychographics: values, personality, and lifestyles -- 5. Consumer behavior outcomes and issues: Innovation: adoption, resistance, and diffusion -- Symbolic consumer behavior -- Marketing, ethics and social responsibility in today's consumer society --    
<br/><br/><label>ISBN: </label>9781133274490 1133274498 
<br/><br/><label>LCCN: </label>2012941536 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.
<br/><br/><label>LC Class. No.: </label>HF5415.32.H69(6e)