Eagle, Lynne. <br/><br/>
Social marketing. / 
Lynne Eagle...[et al.]. 
 - pages cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Contents: 1. The principles of social marketing: What is social marketing? -- The core principles of social marketing -- The social marketing intervention planning process -- Upstream, policy, and partnerships -- Ethical issues in social marketing -- 2. Understanding the consumer : Understanding the customer: the role of theory -- Conducting research in social marketing -- Segmentation -- Social forces and population-level effects -- 3. Designing effective social marketing solutions: Designing social marketing interventions : products, branding, channels and places -- Message framing -- Creativity in social marketing -- Media planning -- The challenges of evaluation -- 
<br/><br/><label>ISBN: </label>9780273727224 (print) 
<br/><br/><label>LCCN: </label>2012034833 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social marketing.
<br/><br/><label>LC Class. No.: </label>HF5414.E17 
<br/><br/><label>Dewey Class. No.: </label>658.8