TY  - BOOK
AU  - 
TI  - Customer service: marketing in a competitive environment.
AV  - HG1616.C87.P76 
PY  - 2009///
CY  - Accra
PB  - Chartered Institute of Bankers (Gh)
KW  - Marketing
N1  - Contents: Introduction to marketing -- The marketing mix -- Product strategy -- Pricing strategy -- Distribution strategy -- Promotion strategy -- People in the marketing mix -- Understanding consumer buying behavior -- Market segmentation -- Market planning -- Marketing research -- Situation analysis/ Marketing audit -- Sales -- Planning -- Service standards -- Creating an image -- Physical evidence strategy --
ER  -