Customer service: marketing in a competitive environment. / Monica Poku-Appiah - Accra: Chartered Institute of Bankers (Gh), 2009. - xii, 240 p.: ill.; - .

Contents: Introduction to marketing -- The marketing mix -- Product strategy -- Pricing strategy -- Distribution strategy -- Promotion strategy -- People in the marketing mix -- Understanding consumer buying behavior -- Market segmentation -- Market planning -- Marketing research -- Situation analysis/ Marketing audit -- Sales -- Planning -- Service standards -- Creating an image -- Physical evidence strategy --

Subjects--Topical Terms:
Marketing.

LC Class. No.: HG1616.C87.P76