TY  - BOOK
AU  - 
TI  - BUS 5601: essentials of business development I.
SN  - 9781305289741
AV  - HF6535.E76 
PY  - 2015///
CY  - Boston
PB  - Cengage
KW  - Accounting.
KW  - Managerial accounting.
KW  - Sole proprietorship--Accounting
KW  - Marketing
KW  - Microeconomics
KW  - Macroeconomics
KW  - Managerial economics
N1  - Includes index; Produced by Cengage Custom Solutions for collegiate use; Contents: Foundations of Marketing: Customer-driven strategic marketing -- planning, implementing and evaluating marketing strategies -- the marketing environment, social responsibility and ethics -- marketing research and information systems -- Target markets: segmentation and evaluation -- Consumer buying behavior -- 
Microeconomics: The economic approach -- demand, supply and the market process -- consumer choice and elasticity --costs and the supply of goods -- Appendix A: General business and economics indicators for the United States -- B: Answers to selected critical analysis questions --
Macroeconomics: International finance and the foreign exchange market -- Appendix A: General business and economics indicators for the United States -- B: Answers to selected critical analysis questions --
Managerial Economics: Fundamental economic concepts -- prices, output and strategy: pure and monopolistic competition -- Appendix A: the time value of money -- B: differential calculus techniques in management -- 
College Accounting: Asset, liability, owner's equity, revenue and expense accounts -- T accounts, debits and credits, trial balance and financial statements -- the general journal and the general ledger -- adjusting entries and the work sheet -- closing entries and the post-closing trial balance --  Appendix A: Methods of depreciation -- bad debts -- inventory methods -- notes payable and notes receivable --
Financial & Managerial Accounting: Introduction to accounting and business -- corporations: organization, stock transactions and dividends -- statement of cash flows -- financial statement analysis -- Appendix A: Interest tables -- B. Nike, Inc., 2011 Annual report -- C. International Financial Reporting Standards (IFRS)

ER  -