Business: connecting principles and practice. /
William G. Nickels, James M. McHugh and Susan M. McHugh
- Annotated instructor's ed.
- New York: McGraw Hill, 2012.
- xxviii, 567 p. + various pagings: ill (col.);
Includes index.
Annotated instructor's edition
Contents: 1. Business trends: Cultivating a business in diverse, global environments -- 2. Business ownership: Starting a small business -- 3. Business management: Empowering employees to satisfy customers -- 4. Management of human resources: Motivating employees to produce quality goods and services -- 5. Marketing: Developing and implementing customer-oriented marketing plans -- 6. Managing financial resources -- Appendix: Working within a legal environment -- Using technology to manage information -- Managing risk -- Managing your personal finances --