International business: an integrated approach . /
John J. Wild, Kenneth L. Wild, Jerry C. Y. Han
- Upper Saddle River, New Jersey: Pearson, 2001.
- xxvi, 573 p: ill.;
Includes index,references and glossary.
Contents: 1. Overview of international business: The Global perspective -- 2. National business environments: Culture in business -- Politics and law in business ethics -- Business in other economies -- 3. International trade and investment: International trade -- Government impact on international trade -- Foreign direct investment -- Regional economic integration -- 4. The international financial system: International financial markets -- International monetary system -- 5. International business management: Analyzing international opportunities -- Planning and organizing international operations -- Selecting and managing entry modes -- Acquiring business resources -- Developing and marketing products -- Managing international operations --
0138621861; 0130316741
International business enterprises -- Management International trade