TY  - BOOK
AU  - Levinson,Jay Conrad
TI  - Guerrilla marketing: secrets for making big profits from your small business.
SN  - 9780395906255
AV  - HF5415.L47 
U1  - 658.8 22
PY  - 1998///
CY  - New York
PB  - Houghton Mifflin
KW  - Marketing
KW  - Small business
KW  - Management
KW  - Advertising
N1  - Includes bibliographical references (p. [343]-356) and index; The guerrilla approach -- What is guerrilla marketing? -- Entrepreneurial marketing: the guerrilla -- The thirteen most important marketing secrets -- 
The blueprint -- Secrets of developing a creative marketing program -- Secrets of selecting marketing methods -- Secrets of saving marketing money -- Secrets of obtaining free research -- Canvassing - Personal letters -- Telephone marketing -- Circulars and brochures -- Classified advertising hints -- Signs -- The yellow pages -- Newspapers -- Magazines advertising -- Radio-- Television -- Outdoor advertising -- Direct-mail marketing -- Adverting specialties and samples -- Free seminars, consultations and demonstrations -- Trade shows, exhibits, fairs -- Miscellaneous marketing tools -- Public relations -- Professional marketing -- How guerrillas use psychology -- How guerrillas win battles -- 


ER  -