TY  - BOOK
AU  - 
TI  - Managing small business: an entrepreneurial emphasis.
SN  - 9781111821173
AV  - HD62.7.M26 
U1  - 658.02/2 20
PY  - 2012///
CY  - New York
PB  - South-Western
KW  - Small business
KW  - United States
KW  - Management
KW  - New business enterprises
N1  - Includes bibliographical references and index; Contents: Part 1. Entrepreneurship: A World Of Opportunity. -- The Entrepreneurial Life. --  Integrity And Ethics Of Entrepreneurship. Part 2. Starting From Scratch Or Joining An Existing Business. --  Starting The Business. --  Franchises And Buyouts. --  The Family Business. Part 3. Developing The New Venture Business Plan. --  Creating Business Plans. -- The Marketing Plan. -- The Organization Of The Business. --  The Location Plan. --  Financial Statements. --  Projecting Financial Requirements. -- . A Firm's Sources Of Financing. --. The Harvest Plan. Part 4. Focusing On The Customer: Marketing Growth Strategies. --. Customer Relationships. --  Product And Supply Chain Management. -- . Pricing And Credit. --. Promotional Planning. -- Global Marketing. Part 5. Managing Growth In The Small Business. --  Professional Management And Leadership --. Human Resource Management -- Operations Management. --  Managing The Firm's Assets. --  Risk Management
N2  - Delves into the fundamentals of business management with an emphasis on how to start a business as well as how to manage, grow, and harvest one - the full business cycle. This book provides the resources your students may reference and rely upon throughout their entire business careers.
ER  -