Managing small business: an entrepreneurial emphasis. / 
Petty, J. William ...[et al.] 
 - 16th ed. 
 - New York :  South-Western,  2012. 
 - xxiii, 817 p. :  ill. ; 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Contents: Part 1. Entrepreneurship: A World Of Opportunity. -- The Entrepreneurial Life. --  Integrity And Ethics Of Entrepreneurship. Part 2. Starting From Scratch Or Joining An Existing Business. --  Starting The Business. --  Franchises And Buyouts. --  The Family Business. Part 3. Developing The New Venture Business Plan. --  Creating Business Plans. -- The Marketing Plan. -- The Organization Of The Business. --  The Location Plan. --  Financial Statements. --  Projecting Financial Requirements. -- . A Firm's Sources Of Financing. --. The Harvest Plan. Part 4. Focusing On The Customer: Marketing Growth Strategies. --. Customer Relationships. --  Product And Supply Chain Management. -- . Pricing And Credit. --. Promotional Planning. -- Global Marketing. Part 5. Managing Growth In The Small Business. --  Professional Management And Leadership --. Human Resource Management -- Operations Management. --  Managing The Firm's Assets. --  Risk Management. 
<br/><br/> Delves into the fundamentals of business management with an emphasis on how to start a business as well as how to manage, grow, and harvest one - the full business cycle. This book provides the resources your students may reference and rely upon throughout their entire business careers.  
<br/><br/><label>ISBN: </label>9781111821173 1111821178 
<br/><br/><label>LCCN: </label>92020046  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Small business--Management.--United States<br/>New business enterprises--Management.--United States
<br/><br/><label>LC Class. No.: </label>HD62.7.M26 
<br/><br/><label>Dewey Class. No.: </label>658.02/2