TY  - BOOK
AU  - 
AU  - 
TI  - Marketing management: corporate insights, best practices and case studies.
SN  - 9788125942597
AV  - HF5415.13.K96 
PY  - 2011///
CY  - New Delhi
PB  - VIKAS Publishing, 
KW  - Nonprofit organizations
KW  -  Marketing.
KW  - Nonprofit-Organisation.
KW  - Nonprofit
KW  - Marketing
N1  - Includes bibliographical references and index; Contents: Fundamentals of marketing -- Marketing research -- marketing environment -- Consumer behaviour -- Segmentation and targeting -- Positioning -- Project management -- Brand management -- Management innovations -- Pricing strategy -- Distribution -- Retailing -- Integrated marketing communication -- Advertising management  -- Competitive marketing strategy -- Direct marketing -- Internet marketing -- Personal selling and sales managemtn -- Business marketing  -- Marketing services -- International marketing -- Marketing for non-profit organizations -- Rural marketing --
ER  -