TY  - BOOK
AU  - 
AU  - 
TI  - Marketing for success.
T2  - Better management skills
SN  - 0749412542
AV  - HF5415.F61 
PY  - 1994///
CY  - London
PB  - Kogan Page
KW  - Marketing
N1  - Includes index; Contents: Introduction -- Overview of marketing -- An introduction to market research -- Finding out what your customers need -- Strategy -- Marketing planning -- Implementing the marketing plan -- Looking ahead -- 



ER  -