Dann, Stephen, <br/><br/>
E-marketing: theory and application. / 
Stephen Dann and Susan Dann. 
 - New York:  Palgrave Macmillan,  2011. 
 - xxii, 474 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Contents: <br/>Introduction to e-marketing -- Foundations of e-marketing -- e-marketing strategies - e-marketing planning -- Online consumer behaviour  -- Creation, delivery and exchange of value offerings -- Branding and promotion -- Services and relationship marketing -- Community ad networks --  Implementation - Application of e-marketing -- Social media -- m-commerce -- Beyond the web -- Social impact --  
<br/><br/> "A mix of academic rigor and practical application combining a strong theoretical framework from the academic peer reviewed literature with contemporary developments in internet technology, and their application to the e-marketing environment. Topics include consumer behavior, value creation, marketing strategy, implementation issues for e-marketing, and much more"-- 
<br/><br/><label>ISBN: </label>9780230203969 (pbk.) 0230203965 (pbk.) 
<br/><br/><label>LCCN: </label>2010053339 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Telemarketing.<br/>Internet.<br/>Consumer behavior.
<br/><br/><label>LC Class. No.: </label>HF5415.1265.D36 
<br/><br/><label>Dewey Class. No.: </label>658.8/72