Boone, Louis E. <br/><br/>
Contemporary marketing. / 
Louis E Boone; David L Kurtz 
 - 14th ed. 
 - Mason, Ohio :   Thomson South-Western,  2010. 
 - xxxii, 670 p. + [various pagings]:  ill.; 
<br/><br/> Includes index. 
<br/><br/>Contents: 1. Designing customer-oriented marketing strategies: marketing - Strategic planning in contemporary marketing -- The marketing environment, ethics and social responsibility -- E-business: managing the customer experience -- 2. Understanding buyers and markets: Consumer behavior -- Business to business (B2B) marketing -- 3. Target market selection: Marketing research and sales forecasting -- Market segmentation, targeting, and positioning  --  Relationship marketing and customer relationship management (CRM) -- 4. Product decisions: Product and service strategies -- Developing and managing brand and product categories -- 5. Distribution decisions: Marketing channels and supply chain management -- Retailers, wholesalers, and direct marketers -- 6. Promotional decisions: Integrated marketing communications --  -- Advertising  and public relations -- Personal selling and sales promotion  -- 7. Pricing decisions: Pricing concepts - Pricing strategies --   
<br/><br/><label>ISBN: </label>9780324582031 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing. 
<br/><br/><label>LC Class. No.: </label>HF5415.B63