TY  - BOOK
AU  - 
TI  - Economics for managers.
SN  - 9780538470384
AV  - HD30.22.M32 
PY  - 2011///
CY  - London
PB  - South-Western
KW  - Managerial economics
N1  - Includes bibliographical references and index; Contents: Introduction and goals of the firm -- Fundamental economic concepts -- demand analysis -- Estimating demand  -- Business and economic forecasting -- Managing in the global economy -- Foreign exchange risk management -- Production economics -- Cost analysis -- Applications of cost theory -- Pries, output and strategy - Price an output determination -- Best-practice tactics -- Entry deterrence and accommodation games -- Pricing techniques and analysis -- Contracting, governance and organizational form -- Government regulation -- Long-term investment analysis -- Appendices  -- Web appendices --
ER  -