Economics for managers. /
James R. McGuigan, R. Charles Moyer, Frederick H. deB. Harris
- 12th ed. International edition
- London: South-Western, 2011.
- xxii, 672 p. + [various pagings]: ill. ;
Includes bibliographical references and index.
Contents: Introduction and goals of the firm -- Fundamental economic concepts -- demand analysis -- Estimating demand -- Business and economic forecasting -- Managing in the global economy -- Foreign exchange risk management -- Production economics -- Cost analysis -- Applications of cost theory -- Pries, output and strategy - Price an output determination -- Best-practice tactics -- Entry deterrence and accommodation games -- Pricing techniques and analysis -- Contracting, governance and organizational form -- Government regulation -- Long-term investment analysis -- Appendices -- Web appendices --