TY  - BOOK
AU  - Ferrell,O.C.
AU  - Hirt,Geoffrey A.
AU  - Ferrell,Linda
TI  - Business: a changing world.
SN  - 9780078023132 (alk. paper)
AV  - HF1008.F47  
U1  - 650 23
PY  - 2014///
CY  - New York
PB  - McGraw-Hill Irwin
KW  - Business
KW  - Management
KW  - United States
N1  - Includes index; Business in a changing world -- The dynamics of business and economics -- Appendix A Guidelines for the development of the business plan -- Business ethics and social responsibility -- Appendix B The legal and regulatory environment -- Business in a borderless world -- Starting and growing a business -- Options for organizing business -- Small business, entrepreneurship, and franchising -- Managing for quality and competitiveness -- The nature of management -- Organization, teamwork, and communication -- Managing service and manufacturing operations -- Creating the human resource advantage -- Motivating the workforce -- Managing human resources -- Appendix C Personal career plan -- Marketing : developing relationships -- Customer-driven marketing -- Dimensions of marketing strategy -- Digital marketing and social networking -- Financing the enterprise -- Accounting and financial statements -- Money and the financial system -- Financial management and securities markets -- Appendix D Personal financial planning
ER  -