Economics for business. /
David Begg and Damian Ward
- 5th ed.
- London: McGraw-Hill, 2016.
- xvii, 482 p.: ills.
Includes index.
Contents: SECTION 1. Introduction: Economics for business -- SECTION 2. Understanding markets: Consumers in the market place -- Firms in the market place Markets in action -- SECTION 3. Competition and profitability: Market structure and firm performance -- Strategic rivalry Growth strategies -- Governing business -- SECTION 4. Domestic macroeconomics: Introduction to the macroeconomy -- Measuring macroeconomic variables and policy issues -- Expenditure and fiscal policy -- Money, banking and interest Inflation, output and economic policy -- Supply-side policies and economic growth -- SECTION 5. Global economics: Exchange rates and the balance of payments -- Globalization -- Glossary --