Entrepreneurship. /
Robert D. Hisrich, Michael P. Peters, Dean A. Shepherd
- 9th ed. (African Edition)
- New York: McGraw-Hill, 2013.
- vi, 637 p. : ill. ;
Includes bibliographical references.
Contents: The entrepreneurial perspective: Introduction -- entrepreneurship and the entrepreneurial mind-set -- Corporate entrepreneurship -- Entrepreneurial strategy -- From idea to opportunity: Introduction -- Creativity and the business idea -- Identifying and analyzing domestic and international opportunities -- Protecting the idea and other legal issues for the entrepreneur -- From the opportunity to the business plan: Introduction -- The business plan -- The marketing plan -- The organizational plan -- The financial plan -- From business plan to funding the venture: Introduction -- Sources of capital -- Informal risk capital, venture capital. and going public -- From funding the venture to launching, growing, and ending the new venture: Introduction -- Strategies for growth and managing the implications of growth -- Accessing resources for growth from external sources -- Succession planning and strategies for harvesting and ending the venture -- Cases: Introduction -- Turner Test Prep Co -- Jim Boothe, Inventor -- A. Monroe Lock and Security Systems -- Beijing Sammies -- Intelligent Leisure solutions -- The Beach Carrier -- Gourmet to Go -- Intevela D.O.O. KOPER -- Intervela Victory Sailmakers -- The Gril-Kleen Corporation -- Masi Technology -- Neomed Technologies -- Mayu LLC -- nature Bros Ltd -- Amy's Bread -- Supply Dynamics -- Datavantage Corporation -- Tire valet -- Index --
9780077159139 0077159136
96031158
Entrepreneurship--Case studies. International business enterprises--Case studies. Joint ventures--Case studies.