TY - BOOK AU - Nickels, William G. AU - McHugh, James M. AU - McHugh, Susan M. TI - Understanding business SN - 9780073105970 AV - HD31.N51 PY - 2008/// CY - New York PB - McGraw Hill KW - Industrial management N1 - Includes index; Contents: Business trends: Cultivating a business in diverse, global environments -- Business ownership: Starting a small business -- Business management: Empowering employees to satisfy customers -- Management of human resources: Motivating employees to produce quality goods and services -- Marketing: Developing and implementing customer-oriented marketing plans -- Managing financial resources -- Bonus chapters: Working within a legal environment -- Using technology to manage information -- Managing risk -- Managing your personal finances -- ER -