Understanding business /
William G. Nickels, James M. McHugh and Susan M. McHugh
- 8th ed.
- New York: McGraw Hill, 2008.
- xxvii, 652 p + various pagings: ill (col.);
Includes index.
Contents: Business trends: Cultivating a business in diverse, global environments -- Business ownership: Starting a small business -- Business management: Empowering employees to satisfy customers -- Management of human resources: Motivating employees to produce quality goods and services -- Marketing: Developing and implementing customer-oriented marketing plans -- Managing financial resources -- Bonus chapters: Working within a legal environment -- Using technology to manage information -- Managing risk -- Managing your personal finances --