Relationship marketing : exploring relational strategies in marketing. /
John Egan
- 2nd ed.
- Harlow : Financial Times Prentice Hall, 2004.
- 320 p. : ill. ; 25 cm.
Includes bibliographical references and index.
Contents: Relationships in marketing -- Relationships -- Relationship economics -- Strategy continuum -- Relationship drivers -- Customer partnerships -- Internal partnerships -- Supplier partnerships -- External partnerships -- Relationships technology -- Relationship management -- Back to the future.