TY  - BOOK
AU  - Green,Andy
TI  - Creativity in public relations.
SN  - 9780749448233
AV  - HD59.G683  
U1  - 659.2 22
PY  - 2007///
CY  - Philadelphia
PB  - Kogan Page
KW  - Public relations
KW  - Creative thinking
KW  - Creative ability in business
N1  - Includes bibliographical references and index; Contents: Introduction: A definition of 'creativity' -- Creativity: Some myths debunked -- How you think in 'boxes' -- The Creative process -- Green light thinking: creative techniques -- Green light thinking: brainstorming -- Creativity-the consultation tool -- Red light thinking: the evaluation of ideas -- Creativity is not just for photocalls -- Obstacles to creativity -- You are never more than 12 feet from an opportunity -- The 'creative diamond' -- The Creative individual -- Creating a creative culture -- The Ethics of creativity: lies, damned lies and impropaganda -- The Future of creativity -- Award ceremony -- Interested in finding out more?
UR  - http://www.loc.gov/catdir/toc/ecip073/2006035073.html
UR  - http://www.loc.gov/catdir/enhancements/fy0715/2006035073-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0902/2006035073-b.html
ER  -