Creativity in public relations. /
Andy Green.
- 3rd ed.
- Philadelphia : Kogan Page, 2007.
- xii, 244 p. : ill. ; 24 cm.
- PR in practice series .
Includes bibliographical references and index.
Contents: Introduction: A definition of 'creativity' -- Creativity: Some myths debunked -- How you think in 'boxes' -- The Creative process -- Green light thinking: creative techniques -- Green light thinking: brainstorming -- Creativity-the consultation tool -- Red light thinking: the evaluation of ideas -- Creativity is not just for photocalls -- Obstacles to creativity -- You are never more than 12 feet from an opportunity -- The 'creative diamond' -- The Creative individual -- Creating a creative culture -- The Ethics of creativity: lies, damned lies and impropaganda -- The Future of creativity -- Award ceremony -- Interested in finding out more?
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Public relations. Creative thinking. Creative ability in business.