Holloway, J. Christopher. <br/><br/>
Marketing for tourism. / 
J. Christopher Holloway 
 - 4th ed. 
 - Harlow, England ;  New York :  Prentice Hall/Financial Times,  2004. 
 - xvii, 510 p. :  ill. (some col.), 1 map ;  25 cm. 
<br/><br/>Includes bibliographical references (p. 494-497) and index. 
<br/><br/>Contents: The Marketing perspective -- Marketing planning -- Marketing research and its applications in tourism -- The Tourist market -- Tourism product policy -- Pricing the product -- Marketing communications and ICT applications --  Distributing travel and tourism -- The Sales function -- The Travel brochure -- Sales promotion for travel and tourism -- Direct marketing: Theory and prectice -- Public relations and its uses in the tourism industry -- Marketing control. 
<br/><br/><label>ISBN: </label>0273682296 
<br/><br/><label>LCCN: </label>2004045152 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourism.<br/>Tourism--Marketing.
<br/><br/><label>LC Class. No.: </label>G155.A1H647 
<br/><br/><label>Dewey Class. No.: </label>910/.68/8