Keat, Paul G. <br/><br/>
Managerial economics : economic tools for today's decision makers. / 
Paul, G Keat 
 - Upper Saddle River, N.J. :   Prentice Hall,    2009. 
 - xxiii, 598 p.:  25cm. 
<br/><br/> Includes index. 
<br/><br/>Introduction -- The Firm and its goals -- Supply and demand -- Demand elasticity -- Demand estimation and forecasting -- The Theory and estimation of production -- The Theory and estimation of cost -- Pricing and output decisions: Perfect competition and monopoly -- Pricing and output decisions: Monopolistic competition -- Special pricing practices -- Game theory and asymmetric information -- Capital budgeting and risk -- The Multinational corporation and globalization -- Government and industry: challenges and opportunities fro today's manager -- Managerial economics in action: The Case of the refreshment beverage industry. 
<br/><br/><label>ISBN: </label>9780135070659 0135070651 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Managerial economics. 
<br/><br/><label>LC Class. No.: </label>HD30.22.K39