TY  - BOOK
AU  - Allen, Kathleen R.
TI  - New Venture Creation.: Kathleen R
SN  - 9780538481977
AV  - HD62.5.A5(6e) 
PY  - 2012///
CY  - Boston
PB  - South-western cengage
N1  - Includes notes, appendix and index; Contents: Part one: The opportunity: Introduction to entrepreneurship -- Becoming an entrepreneur -- Creativity and opportunity -- Testing business concepts and models -- Part two: Analyzing feasibility: Understanding the market -- Understanding product development -- Building the startup team -- Understanding the numbers -- Part three: Organizing the venture: Creating the business plan -- Selecting the legal entity -- Establishing the ethical and socially responsible business -- Structuring an entrepreneurial venture -- Understanding production and operations -- Marketing -- Understanding financing -- B2P: Micro-bioinformatics technology and global expansion -- Potion inc.: outsourcing for the future -- Part four : Evolving the business: Understanding capital -- Managing growth --Managing change -- 1-800-autopsy:Giving the dead a voice -- Demand media: creating a transformative business -- Corporate entrepreneurship and innovation in silicon valley :The case of google, inc.
ER  -