TY  - BOOK
AU  - Scarborough, Norman M.
TI  - Essentials of entrepreneurship and small business management.
SN  - 9780273756040
AV  - HD62.7.Z55(6e) 
PY  - 2013///
CY  - Boston
PB  - Pearson Education Limited
N1  - Includes index; Contents: Section I: The challenge on entrepreneurship: The foundations of entrepreneorsbhip -- Inside the entrepreneurial mind:  from ideas to reality -- Section II: Building the business plan: beginning  considerations: Designing a competitive business model and building a solid strategic plan -- Conducting a feasibility analysis and crafting a winning business plan -- Forms of business ownership -- Franchising and the entrepreneur -- Buying an existing business -- Section III: Building the business plan: marketing and financial considerations: Building a powerful market plan -- E-commerce and the entrepreneur -- Pricing strategies -- Creating a successful financial plan -- Managing cash flow -- Section IV: Putting the business plan to work: sources of  funds: Sources financing: debt and equity -- Choosing the right location and layout -- Global aspects of entrepreneurship -- Building a new venture team and planning for the next generation.
ER  -