TY  - BOOK
AU  - Hasan, Seema.
TI  - Mass communication: principles and concepts.
SN  - 9788123922508
AV  - REF 
PY  - 2013///
CY  - New Delhi
PB  - CBS Publishers
N1  - Includes index; Unit 1: Principles of communication: Introduction to communication -- History of communication -- Types of communication -- Barriers to communication -- Essentials of communication -- Process of communication -- Unit 2: Introduction to mass communication: What is mass communication? -- Functions of mass communication -- Communication vs mass communication -- Elements of mass communication -- Tools of mass communication -- Mass communication and society -- Models and theories of communication -- Unit 3: Journalism: Journalism -- News reporting -- Editing -- Newspaper printing and management -- Unit 4: Broadcast media: Television -- Camera -- Radio -- Unit 5: Advertising and public relations: Advertising -- Public relations -- Unit 6: Press laws and media ethics: Press laws -- Media ethics --  Unit 7: Media research and organisations: Research methodologies for media -- Government information systems -- Unit 8: New media technologies: Media technologies -- World media scenario -- Unit 9: Photography  and photojournalism -- Unit 10: Recent trends in mass communication
ER  -