Hasan, Seema. <br/><br/>
Mass communication: principles and concepts. / 
Seema Hasan. 
 - 2nd ed. 
 - New Delhi :  CBS Publishers,  2013. 
 - xvi, 844 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/>Unit 1: Principles of communication: Introduction to communication -- History of communication -- Types of communication -- Barriers to communication -- Essentials of communication -- Process of communication -- Unit 2: Introduction to mass communication: What is mass communication? -- Functions of mass communication -- Communication vs mass communication -- Elements of mass communication -- Tools of mass communication -- Mass communication and society -- Models and theories of communication -- Unit 3: Journalism: Journalism -- News reporting -- Editing -- Newspaper printing and management -- Unit 4: Broadcast media: Television -- Camera -- Radio -- Unit 5: Advertising and public relations: Advertising -- Public relations -- Unit 6: Press laws and media ethics: Press laws -- Media ethics --  Unit 7: Media research and organisations: Research methodologies for media -- Government information systems -- Unit 8: New media technologies: Media technologies -- World media scenario -- Unit 9: Photography  and photojournalism -- Unit 10: Recent trends in mass communication. 
<br/><br/><label>ISBN: </label>9788123922508 
<br/><br/><label>LC Class. No.: </label>REF