Rani, Poonam. <br/><br/>
Sociology of mass communication. /  
Poonam Rani. 
 - New Delhi :  Random Publications,  2015. 
 - vi, 295 p. :  23 cm. 
<br/><br/> Includes bibliography and index. 
<br/><br/>Contents: Process and effects of mass communication -- Sociological theories of mass communication -- New media: technology for social change -- Mass communication and media research -- Journalism and mass communication -- Role of journalism in democracy -- Role of the media in development communication. 
<br/><br/><label>ISBN: </label>9789351116257 
<br/><br/><label>LC Class. No.: </label>REF