TY  - BOOK
AU  - Newsom, Doug. 
AU  - Turk, Judy VanSlyke. 
AU  - Krucheberg, Dean.
TI  - This is PR: the realities of public relations. / 
SN  - 9781133307617
AV  - HM1221.N48(11e) 
PY  - 2013///
CY  - Boston : 
PB  - Wardsworth Cengage Learning
N1  - Includes index; Contents: Part One: Public Relations: role, practice and origins: PR roles and responsibilities -- PR's origins and evolution -- Part Two: Research for PR: Research: planning , monitoring and evaluation -- Stakeholders and interactions -- Part Three: Theory, ethics and laws affecting PR practice: Theoretical underpinnings for PR -- PR ethics and responsibilities -- PR and the law -- Part Four: PR action: Strategic management in PR practice -- Communication channels and media -- Tactics and techniques: details that make PR strategy work -- Campaigns -- Crisis and credibility.
ER  -