Small business management and entrepreneurship. /
David Stokes ... [et al.]
- 6th ed.
- Hampshire : South-Western Cengage Learning, 2010.
- xviii, 476p.: ill.; 25cm.
Includes index and glossary.
Contents: Understanding small business and entrepreneurship: Small business in the economy -- Entrepreneurship, the entrepreneur and the owner-manager -- The small business and entrepreneurial environment -- Innovation and the marketplace -- Information and help -- Creating the entrepreneurial small business: Business planning -- Successful small business strategies -- Start-ups and franchises -- Buying an existing business -- Forming and protecting a business -- Managing the entrepreneurial small business: Management of people and resources -- Marketing -- Money -- Business exits and realizing value.