Strategic management: cases /
Fred R. David
- 10th ed.
- New Jersey: Pearson, c2005.
- xxx, 432 p.: ill, 25cm.
Contents: Service company cases -- Telecommunications, inc. -- Airlines -- Internet companies -- Retailers -- Entertainment -- Small for-profit business -- Non-profit organizations -- Manufacturing company cases -- Food and beverage -- Aerospace -- Computers -- Medical -- Sporting goods -- Tobacco.