David, Fred R.

Strategic management: cases / Fred R. David - 10th ed. - New Jersey: Pearson, c2005. - xxx, 432 p.: ill, 25cm.

Contents: Service company cases -- Telecommunications, inc. -- Airlines -- Internet companies -- Retailers -- Entertainment -- Small for-profit business -- Non-profit organizations -- Manufacturing company cases -- Food and beverage -- Aerospace -- Computers -- Medical -- Sporting goods -- Tobacco.

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Management.

HD30.28.D378