Saunders, Mark,  1959- <br/><br/>
Research methods for business students / 
Mark Saunders, Philip Lewis, Adrian Thornhill. 
 - 3rd ed. 
 - Harlow, England ;  New York :  Prentice Hall,  2003. 
 - xviii, 504 p. :  ill.   25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Contents: The Nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Deciding on the reserach approach and chosing a research strategy -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured and in-depth interviews -- Collecting primary data using questionaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project work. 
<br/><br/><label>ISBN: </label>0273658042 
<br/><br/><label>LCCN: </label>2002029313 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business--Research--Methodology.<br/>Business--Research--Data processing.<br/>Management--Research--Methodology.<br/>Management--Research--Data processing.
<br/><br/><label>LC Class. No.: </label>HD30.4.S28  
<br/><br/><label>Dewey Class. No.: </label>650/.072