TY  - BOOK
AU  - Yale,David R.
TI  - Publicity and media relations checklists: 59 proven checklists to save time, win attention, & maximize exposure with every public relations & publicity contact 
SN  - 0844232181 (pbk.)
AV  - HD59.Y32 
U1  - 659 20
PY  - 1995///
CY  - Lincolnwood, Ill.
PB  - NTC Business Books
KW  - Industrial publicity
KW  - Public relations
KW  - Mass media and business
N1  - Contents: Introduction -- Goal setting and market analysis -- Setting priorities and getting organized -- Creating publicity materials -- Newspaper and magazine publicity materials -- Radio and television publicity materials -- Working with the media -- Using outside resources -- Legal and ethical issues
UR  - http://www.loc.gov/catdir/description/mh024/94024246.html
ER  -