Publicity and media relations checklists : 59 proven checklists to save time, win attention, & maximize exposure with every public relations & publicity contact /
David R. Yale.
- Lincolnwood, Ill. : NTC Business Books, c1995.
- ix, 190 p. ; 28 cm.
Contents: Introduction -- Goal setting and market analysis -- Setting priorities and getting organized -- Creating publicity materials -- Newspaper and magazine publicity materials -- Radio and television publicity materials -- Working with the media -- Using outside resources -- Legal and ethical issues.
0844232181 (pbk.)
94024246
Industrial publicity. Public relations. Mass media and business.