McGuigan, James R. <br/><br/>
Managerial economics: applications, strategy, and tactics / 
James R. McGuigan, R. Charles Moyer and Frederick H. Deb. Harris. 
 - Boston:  South-Western College Publishing,  c1999. 
 - xv,786 p.:  ill;  26cm. 
<br/><br/> Includes index. 
<br/><br/>Contents: Introduction to managerial decision making -- Demand and forecasting -- Production and cost -- Pricing and output decisions: strategy and tactics -- Long-term investment decisions and risk management. 
<br/><br/><label>ISBN: </label>0538881062 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Managerial economics
<br/><br/><label>LC Class. No.: </label>HD30.22.M32