TY  - BOOK
AU  - McKenzie,James F.
AU  - Neiger,Brad L.
AU  - Thackeray,Rosemary
TI  - Planning, implementing, and evaluating health promotion programs: a primer 
SN  - 032149511X (alk. paper)
AV  - RA427.8.M39  
U1  - 613.068 22
PY  - 2009///
CY  - Boston
PB  - Pearson/Benjamin Cummings
KW  - Health promotion
KW  - Planning
KW  - Evaluation
KW  - Health planning
KW  - Methodology
KW  - Health Promotion
KW  - United States
KW  - Health Education
KW  - Health Planning
KW  - Program Evaluation
N1  - Includes bibliographical references; Contents: Health education,health promotion,health education and program planning -- Model for program planning in health promotion -- Starting the planning process -- Assessing needs -- Measurement,measure,measurement instruments,and sampling -- Mission statement,goals,and objectives -- Theories and models commonly used for health promotion interventions -- Interventions -- Community organizing and community building -- Identification and allocation of resources -- Marketing: making sure programs respond to wants and needs of consumers -- Implementation: strategies and associated concerns -- Implementation : strategies and associated concerns -- Evaluation: an overview -- Evaluation approaches and designs -- Data analysis and reporting -- Appendixes  A : Code of ethics for the health education profession -- B : Cost-benefit and cost-effectiveness as a  part of the evaluation of health promotion programs
UR  - http://www.loc.gov/catdir/toc/ecip0724/2007032068.html
ER  -