McKenzie, James F., <br/><br/>
Planning, implementing, and evaluating health promotion programs :  a primer / 
James F. McKenzie, Brad L. Neiger, Rosemary Thackeray. 
 - 5th ed. 
 - Boston:  Pearson/Benjamin Cummings,  c2009. 
 - xvi, 464 p. :  ill. ;  23  cm. 
<br/><br/> Includes bibliographical references  
<br/><br/>Contents: Health education,health promotion,health education and program planning -- Model for program planning in health promotion -- Starting the planning process -- Assessing needs -- Measurement,measure,measurement instruments,and sampling -- Mission statement,goals,and objectives -- Theories and models commonly used for health promotion interventions -- Interventions -- Community organizing and community building -- Identification and allocation of resources -- Marketing: making sure programs respond to wants and needs of consumers -- Implementation: strategies and associated concerns -- Implementation : strategies and associated concerns -- Evaluation: an overview -- Evaluation approaches and designs -- Data analysis and reporting -- Appendixes  A : Code of ethics for the health education profession -- B : Cost-benefit and cost-effectiveness as a  part of the evaluation of health promotion programs. 
<br/><br/><label>ISBN: </label>032149511X (alk. paper) 
<br/><br/><label>LCCN: </label>2007032068 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Health promotion--Planning.<br/>Health promotion--Evaluation.<br/>Health planning--Methodology.<br/>Health Promotion--United States.<br/>Health Education--United States.<br/>Health Planning--United States.<br/>Program Evaluation--United States.
<br/><br/><label>LC Class. No.: </label>RA427.8.M39  
<br/><br/><label>Dewey Class. No.: </label>613.068 
<br/><br/><label>National Library of Medicine Call No.: </label>WA 525  / M4785p 2008