TY  - BOOK
AU  - Henslowe,Philip
TI  - Public relations: A practical guide to the basics.
SN  - 0749440724
AV  - HD59.H443  
U1  - 659.2 22
PY  - 2003///
CY  - London
PB  - Kogan Page
KW  - Public relations
KW  - Handbooks, manuals, etc
KW  - Great Britain
N1  - Includes bibliographical references and index; Contents: Communication and the roles of public relations: Introduction -- Communication -- Corporate communication -- Corporate social responsibility -- Publicity -- Images -- Knowledge and understanding -- Interest -- Acceptance -- Sympathy -- External public relations sources: Introduction -- Consultancies -- Why use a consultancy? -- Types of consultancy -- Advantages of using a consultancy -- Disadvantages of using a consultancy -- Mixing and matching -- Ethics and the law: Ethics -- Codes of conduct -- The law -- Copyright law  -- Working with suppliers: The brief -- The contract or agreement -- Timetabling -- Costings -- Progress chasing -- Working with publishers: The brief -- The contract -- The manuscript -- Promotion and distribution -- Working with printers: Background -- The brief and the contract -- Illustrations -- Paper specification -- Working with photographers: Choosing a photographer -- Photographic libraries -- Colour or black and white? -- Location and studio work -- Contact sheets, transparencies or digital? -- Special effects -- Assignment of copyright -- Reproduction studios -- Working with designers: Background -- Desktop publishing -- The brief -- The work -- Conclusion -- Making videos: Introduction -- The film makers -- Costs -- The concept -- The script -- Filming -- Post-production -- Exhibitions and other events: Exhibitions and trade fairs -- Support at the stand -- Setting up and running your own stand -- Organizing an exhibition -- Conclusion -- Promotions and functions: Venues -- The programme -- The characteristics and categories of events -- Visits: VIP visits -- Royal visits -- Sponsorship and educational activities: Patronage -- Sponsorship -- Why sponsor? -- Forms of sponsorship -- The national lottery -- Evaluation -- Business writing: General rules -- Reports and proposals -- Memoranda -- Minutes -- Feature articles -- Crisis management: What is crisis management? -- How to cope -- After it is over -- Working with the media: Impact -- Audience -- Television -- Radio -- Teletex and ceefax -- Television news release limited (TNR) -- External media support: Distribution -- Broadcast media -- Monitoring and evaluation -- Editorial support -- Integrated services digital network -- More information -- Planning and programming: Why have a programme? -- The programme -- How to plan the programme -- Assessment and evaluation: Assessment -- Evaluation -- Conclusion
UR  - http://www.loc.gov/catdir/toc/ecip046/2003015170.html
UR  - http://www.loc.gov/catdir/enhancements/fy0715/2003015170-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0912/2003015170-b.html
ER  -