TY  - BOOK
AU  - Newsom,Doug
AU  - VanSlyke Turk,Judy
AU  - Kruckeberg,Dean
TI  - This is PR :The realities of public relations.
T2  - Wadsworth series in mass communication and journalism
SN  - 9781111836832 (pbk.)
AV  - HM1221.N48  
U1  - 659.2 23
PY  - 2013///
CY  - Boston
PB  - Wadsworth Cengage Learning
KW  - Public relations
KW  - Communication in marketing
KW  - fast
N1  - Includes bibliographical references and index; Includes index; Contents: Public relations: Role, practice and origins -- PR roles and responsibilities -- PR's origins and evolution -- Research for PR: Research: Planning, monitoring and evaluating -- Stakeholders and interactions -- Theory, ethics and laws affecting PR practice: Theoretical underpinning for PR -- PR ethics and responsibilities -- PR and law -- PR in action: Strategic management in PR practice -- Communication channels and media -- Tactics and techniques: Details that make PR strategy work -- Campaigns -- Crisis and credibility
N2  - "Ideal for the beginning student or the experienced public relations practitioner, This is PR: The realities of public relations, Eleventh Edition, covers the world of public relations with a strong emphasis on fundamentals such as history and research, as well as emerging issues such as technology, ethics, and the international aspects. With numerous examples, strategies, tactics, and case studies, you'll have resources you can take away from the classroom."--Publisher's website
ER  -